The entrepreneur's most valuable resource isn't time or money

Focus beats everything: how to protect your attention, get into flow, and stop losing entire days to a courier at the door. A personal take plus three life hacks.

Contents5
  1. Why "time is money" doesn't hold for entrepreneurs
  2. The most valuable thing is focused attention
  3. Three tricks that help me stay focused
  4. Why little errands kill your whole day
  5. So how do you get into flow?

Why "time is money" doesn't hold for entrepreneurs

Anyone who tells you time is money is lying through their teeth.

I figured out a long time ago that for an entrepreneur, the most valuable resource isn't time, isn't money, and isn't even your network.

The most valuable thing is focused attention

The most valuable resource is focused attention.

Every good decision I've ever made came out of a state of flow, when nobody's pulling at my sleeve and I'm fully immersed in the problem.

Remember how well you think on airplanes? How do you get into that state every day?

Just fly more often))) Kidding.

Three tricks that help me stay focused

Here are three life hacks that work for me:

  1. Turn on silent mode with no notifications on every device. This is the baseline — barely worth commenting on.
  2. Swim in ice-cold water every day: it wakes you up and puts you in the right headspace better than meditation ever could.
  3. Delegate every small life task to assistants. Attention is like a muscle — you can't do 1,000 pull-ups in a row, right? Same principle here.

Why little errands kill your whole day

Explained to the courier how to find your front door, then booked a dentist appointment?

Congratulations, the day's gone — take it away and bring me a new one.

So how do you get into flow?

Business

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